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Scores of consumers visited the high quality Vietnamese product fair 2009. Photo VL |
The high quality Vietnamese product fair 2009 closed in the central province of Binh Dinh on July 19. Thousands of consumers flocked to the 7-day fair, contributing to the success of the event.
Impressive
With the support of functional bodies and enterprises, the high quality Vietnamese product fair was held in Quy Nhon city after being interrupted for two years.
More than VND22 billion was invested in organizing the fair, according to director of Hang Viet company, Le Xuan Khue.
The event took place with various programs, including workshops on efforts to dominate the domestic market and how to become a good dealer; competitions for both enterprises and consumers; art performances.
Nguyen Cong Tam, who was in charge of the booth of Chi Thanh plastic Co., Ltd, said the fair was located in a large space, attracting scores of consumers.
The representative of Binh Dinh Pharmaceutical and Medical Equipment Company (BIDIPHAR) Quang Thanh Long said the company has joined the fair for five times. In this year’s fair BIDIPHAR assigned their staff to play a consultative role, aiming to help consumers know more about their products.
Promoting domestic trade
Aiming to strengthen the “domestic trade promotion” program, the organization board had well prepared to hold a large-scale event with many interesting activities.
Coming back to Quy Nhon after two years of interruption, the high quality Vietnamese product fair faced difficulties, but it was successful when attracting 150 enterprises and 350,000 consumers during one week, said Khue.
SABECO’s Chairman Lu Nguyen Xuan Vu said the company intended to carry out a program to develop Binh Dinh’s specialties and craft villages after the fair.
The company would coordinate with Tam Huong Bau Da wine provider, aiming to promote its brand name, he said.
Chi Thanh company, winning the first prize at the fair, had high retail turnover of VND65-67 million a day, said Tam. The company also set up two distributors in Quy Nhon.
Statistics showed that the enterprises’ turnover was estimated to reach VND33 billion. Also, there were 126 newly-established distributors in Binh Dinh, let alone 150 memorandums of understanding and 27 contracts signed.
The success of the fair proved Binh Dinh has many advantages to develop trade and services, contributing to strengthen the “domestic trade promotion” program.
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